Do people know the who, the what and why of your business. This is where a bio can help, especially on your About page of your website. The About page can be the best place to introduce both your business and you as the individual to the world.
This is where you can explain why you started your business, who is your customer, and what you want your company to represent.
It is does not have to be long, but it must have impact. How do you want to help your client as well as, the community around you? In short, the story you tell represents the impact you will have in your success.
To have the greatest influence you need a great bio!